SCALP HEALTH & HAIRCARE EDUCATION CERTIFICATION PROGRAM™
THE HAIR INDUSTRY'S MISSING PIECE.
Advanced Hair & Scalp Science Certification for Beauty Professionals
You learned how to work with hair. Now it's time to understand the science behind it.
The Scalp Health and Haircare Education Certification Program™ is an advanced, evidence-based education program for hair and beauty professionals who want to understand hair and scalp science, confidently evaluate products and ingredients, recognize misinformation, make better recommendations, and turn that knowledge into better client experiences and expanded professional services.
Go beyond trends, brand education, and memorized ingredient lists. Learn how to understand the science, evaluate the evidence, and apply what you know in the real world.
Become a DM Certified Scalp Health and Haircare Expert.
FOUNDED + TAUGHT BY
Dorian White
Certified Clinical Trichologist | Haircare Science Instructor | Haircare Industry Consultant | Former Research Scientist
THIS IS WAYYY MORE THAN A PRODUCT KNOWLEDGE CLASS.
You're surrounded by product education. But most of it comes from companies selling you products.
You may learn what a brand wants you to know about its shampoo, serum, treatment, special technology, or hero ingredient, but that is very different from understanding hair and scalp science well enough to evaluate products for yourself.
That's where the SHHE Program™ comes in.
Instead of teaching you what to recommend, this program teaches you how to think through a recommendation.
You’ll learn how hair behaves, how scalp skin functions, how cosmetic ingredients work within formulations, how product categories are designed, how to evaluate scientific evidence and marketing claims, how to recognize misinformation, and how to apply all of it to the person sitting in front of you.
450+
SCIENTIFIC + PROFESSIONAL REFERENCES
Because professional education should give you the tools to think independently, not another list of products to memorize.
HAIRCARE INFORMATION HAS NEVER BEEN MORE ACCESSIBLE, OR MORE CONFUSING.
Open social media and you can find thousands of people telling your clients what to put on their scalps, what ingredients to avoid, why their hair is falling out, which product is supposedly "toxic," which oil will grow their hair, or which $100 serum they absolutely need.
But, information ≠ evidence.
Ingredient studies get presented as proof that finished products work.
Correlation gets turned into causation.
Marketing language gets repeated as "science."
Individual experiences become universal advice.
Fear sells.
Viral claims spread faster than corrections.
... And hair professionals are expected to somehow sort through all of it!
YOU WON'T SIMPLY LEARN MORE INFORMATION, YOU'LL LEARN HOW TO EVALUATE THE INFORMATION YOU'RE GIVEN.
YOU DON'T GET CERTIFIED JUST FOR PRESSING PLAY
This program goes far beyond playing a few videos and taking a quiz. Your enrollment gives you an entire educational ecosystem designed to ensure you learn the science, understand it, apply it, and continue referencing it long after you graduate.
At your fingertips, forever.
SELF-PACED VIDEO EDUCATION
Work through 12 comprehensive lessons at your own pace and return to complex concepts whenever you need a refresher.
420+ PAGE TEXTBOOK
Your digital SHHE Program™ textbook follows the program curriculum and serves as a detailed reference for hair biology, scalp science, cosmetic ingredients, products, hair loss, scientific literacy, and more.
450+ CITATIONS
The program is supported by more than 450 scientific and professional references, giving you the ability to go beyond the lesson itself and explore the evidence.
PRINTABLE WORKSHEETS & EDUCATIONAL TOOLS
Apply concepts as you move through the program with resources designed to help turn information into usable professional knowledge.
QUIZZES + KNOWLEDGE CHECKS
Reinforce key concepts throughout the program rather than simply consuming information passively.
REAL-WORLD CASE STUDY ASSIGNMENT
Bring multiple areas of your education together by evaluating a realistic client scenario and applying what you’ve learned.
FINAL EXAM
Demonstrate your understanding of the program material before earning your professional credential.
PROFESSIONAL CERTIFICATION & CREDENTIAL
Earn the title of DM Certified Scalp Health and Haircare Expert™ upon successful completion of the program, demonstrating your advanced education in evidence-based hair and scalp health.
SEE WHAT'S INSIDE
12 MODULES. ONE COMPREHENSIVE EDUCATION.
Tap any module to see what's inside.
MODULE 1
SCALP AND HAIR FUNDAMENTALS
7 LESSONS — Scalp Skin Anatomy and Physiology — Hair Follicle Anatomy and Physiology — Hair Strand Anatomy — Hair Pigment — Hair Texture, Pattern, and Density — Hair Porosity — Curly Hair Science
MODULE 2
HAIR HEALTH
8 LESSONS — Healthy and Damaged Hair — Understanding Hair Bonds — Types of Hair Damage — Causes of Hair Damage — How to Prevent Hair Damage — Science-backed Tips for Styling Curly Hair — Frizz and Flyaways — Effects of Water on Hair
MODULE 3
SCALP HEALTH
9 LESSONS — What is a Healthy Scalp? — The Scalp Barrier and pH — The Scalp Microbiome — Scalp Types — Scalp Disorders — Scalp Exfoliation — Hair Coverings, Extensions, and the Scalp — Maintaining A Healthy Scalp — Scalp Aging and Longevity
MODULE 4
OTC HAIRCARE PRODUCTS
6 LESSONS — Cleansing Products — Conditioning Products — Hair Repair Products — Scalpcare Products — Specialized Hair Treatments — Styling Products
MODULE 5
HAIRCARE AND SCALPCARE INGREDIENTS
4 LESSONS — Foundations of Cosmetic Formulation — Reading Ingredient Lists — Major Cosmetic Ingredient Classes — Product Category Ingredient Systems
MODULE 6
HOW TO RECOMMEND THE CORRECT PRODUCTS
6 LESSONS — Haircare Regimen Consultation — Building a Customized Haircare Regimen — Updating Products Overtime — Tracking Your Client's Progress — Additional Consultation Services — Practical Client Examples
MODULE 7
IDENTIFYING HAIR LOSS
4 LESSONS — Your Role as a DM Certified Scalp Health and Haircare Expert — Understanding the Hair Growth Cycle — Scalp Health Impacts on Hair Growth — Recognizing and Referring
MODULE 8
COMBATING HAIR MISINFORMATION
5 LESSONS — The Big Picture — Ingredient Misinformation — Marketing Misinformation — Other Common Misinformation — Finding Trustworthy Haircare Companies
MODULE 9
HAIRCARE SCIENCE LITERACY 101
4 LESSONS — How Scientific Evidence Is Generated — Understanding Haircare Claims — Haircare Pseudoscience — Finding Reliable Scientific Information
MODULE 10
FINAL EXAM
A comprehensive assessment of the knowledge and concepts covered throughout the SHHE Program™.
MODULE 11
CASE STUDIES ASSIGNMENT
Apply your knowledge to real-world client scenarios with personalized instructor feedback and guidance, including opportunities to revise your work to ensure you fully understand the material and can confidently apply it in real-life situations.
MODULE 12
MAKING THE MOST OF YOUR CERTIFICATION
5 LESSONS — Showcase Your Expertise — Upgrade Your Consultation Process — Expand Your Services and Reevaluate Your Rates — Attract New Clients and Encourage Repeat Business — Putting Your Certification Into Practice
SUCCESSFULLY COMPLETE THE REQUIREMENTS AND EARN THE DESIGNATION
DM CERTIFIED SCALP HEALTH AND HAIRCARE EXPERT
You already know how to do hair.
BUT WERE YOU EVER ACTUALLY TAUGHT HAIRCARE?
Your clients ask questions every day:
These questions sit directly at the intersection of hair science, scalp science, cosmetic chemistry, product knowledge, and scientific evidence literacy.
Yet many hair professionals receive surprisingly little formal education in these areas. So they piece it together. A little from cosmetology school, a little from brands marketing, a little from social media, a little from personal experience, and a little from other professionals.
The SHHE Program™ was built to give those pieces a scientific framework.
KNOW MORE. QUESTION MORE. RECOMMEND BETTER.
By the end of The SHHE Program™, you won’t just have completed a collection of lessons. You’ll have developed a completely different framework for approaching hair and scalp care.
UNDERSTAND THE SCIENCE
Develop a deeper understanding of hair fiber biology, scalp physiology, hair growth, common scalp concerns, cosmetic ingredients, product categories, formulation concepts, hair damage, and the factors that influence hair and scalp health.
QUESTION THE MARKETING
Learn to recognize misleading claims, ingredient fearmongering, oversimplified science, influencer marketing disguised as education, weak evidence, and common forms of haircare misinformation.
APPLY WHAT YOU KNOW
Move beyond memorization and practice applying your knowledge through assignments, product evaluation, client scenarios, and a comprehensive case study assignment.
BUILD ON YOUR EXPERTISE
Use your expanded education to strengthen existing services, improve client consultations, offer dedicated haircare or product consultations, develop educational services, and create new opportunities within your professional business.
SKILLS YOU'LL ACTUALLY WALK AWAY WITH
Education matters most when you know how to use it. The SHHE Program™ is designed to help you take complex science and turn it into practical professional decision-making. After completing the program, you'll be equipped to:
CLICK THE + FOR CHECKLIST: ☑ Conduct more thorough hair and scalp consultations and ask better questions before making recommendations. ☑ Evaluate a client’s hair characteristics, scalp concerns, routine, styling practices, chemical history, goals, and other relevant factors before recommending products. ☑ Build more intentional haircare and scalp-care regimens based on the individual rather than trends. ☑ Understand the purpose of major cosmetic ingredient categories without reducing a formula to one “hero” or “bad” ingredient. ☑ Evaluate shampoos, conditioners, masks, leave-ins, scalp products, treatments, styling products, and other common haircare categories with greater context. ☑ Recognize common forms of damage and understand the cosmetic strategies available for managing them. ☑ Better distinguish between cosmetic concerns, potential scalp conditions, and situations that require referral. ☑ Recognize common hair-loss presentations and understand the limits of your professional scope. ☑ Critically evaluate haircare claims, scientific studies, ingredient research, marketing language, and viral information. ☑ Explain the reasoning behind your recommendations so clients understand not only what you recommend, but why. ☑ Bring evidence-based hair and scalp education into your existing professional services or develop new consultation and education offerings.
This is the difference between knowing products and understanding haircare.
Not just a textbook.
A 420+ page professional reference. Forever.
Your education shouldn’t disappear when you close the lesson.
The SHHE Program™ textbook was developed to be something you can continue returning to when you need to revisit hair biology, look deeper into an ingredient category, refresh your understanding of a scalp concern, evaluate a product, check terminology, or revisit the science behind something you’ve seen online.
With 420+ pages and more than 450 scientific and professional citations, it is designed to support both your education during the program and your continued learning afterward.
Included
A complete digital copy is included with enrollment.
Prefer a physical copy?
A professionally printed edition is also available separately.
WHAT YOU CAN DO WITH THE KNOWLEDGE AFTER YOU EARN IT.
Your certification can become much more than a line in your bio!
Your education can help you create new paid services, increase the value of services you already offer, strengthen product and retail recommendations, reach clients beyond your chair, and open new opportunities to generate revenue from your expertise.
Depending on your existing credentials, professional scope, and business model, there are several ways to turn what you’ve learned into professional growth and greater earning potential:
PRODUCT CONSULTATIONS
Create a new paid consultation service focused specifically on haircare and scalp-care products, helping clients evaluate their current routine, select appropriate products, and make more informed purchasing decisions.
CLIENT & PROFESSIONAL EDUCATION
Add greater value to the education you already provide by communicating haircare science, ingredients, products, and evidence more confidently and accurately within your existing professional role and scope.
ENHANCED SALON CONSULTATIONS
Increase the value of services you already provide by incorporating more detailed hair, scalp, routine, and product assessments into consultations, creating opportunities for stronger recommendations, client retention, and retail sales.
ROUTINE & REGIMEN BUILDING
Offer personalized regimen-building as a standalone service or consultation add-on, creating customized product plans that can also support retail, affiliate, or product-recommendation revenue where appropriate.
VIRTUAL CONSULTATIONS
Expand beyond your local clientele by offering paid virtual hair and scalp-care consultations, routine reviews, and product recommendations to clients you may never see in the salon.
EVIDENCE-BASED CONTENT CREATION
Build greater credibility and authority online with science-backed content that can support audience growth, brand partnerships, affiliate opportunities, client acquisition, and your existing professional services.
The goal isn’t to turn every graduate into the same kind of professional. It’s to give you a stronger scientific foundation and show you how that expertise can fit into your career.
CREATED AND TAUGHT BY SOMEONE WHO LIVES AT THE INTERSECTION OF SCIENCE, TRICHOLOGY, AND HAIRCARE.
CERTIFIED CLINICAL TRICHOLOGIST. HAIRCARE SCIENCE INSTRUCTOR. HAIRCARE INDUSTRY CONSULTANT. FORMER RESEARCH SCIENTIST.
Dorian White is the Founder and Instructor of the Scalp Health and Haircare Education Certification Program™. Her work brings together scientific research, clinical trichology training, professional haircare education, and direct experience within the haircare industry.
Before entering the hair and scalp field, Dorian spent more than eight years in science and research-related roles, including more than four years at Pacific Northwest National Laboratory. Her background in applied research and data analysis shaped the way she evaluates evidence, questions claims, interprets scientific literature, and teaches professionals to distinguish strong evidence from compelling marketing.
Today, Dorian works across professional education, trichology, and the haircare industry. As a Consulting Expert and Lead Trichologist for haircare brands, she contributes to product development, formulation discussions, ingredient education, research interpretation, product claims, and evidence-based marketing strategy.
She is an active member of the American Hair Research Society, Society of Cosmetic Chemists, and Association of Professional Trichologists, connecting her work to the research, cosmetic science, and professional trichology communities.
To date, Dorian has worked with more than 350 haircare clients and SHHE Program™ students, giving her experience not only with the science of hair and scalp health, but with the real questions, misconceptions, product confusion, and challenges professionals and consumers encounter every day.
The SHHE Program™ wasn’t built from a collection of trending haircare facts.
It was developed from years of experience across the different disciplines that shape how we understand hair, scalp, products, and scientific evidence.
SCIENCE ISN'T A BUZZWORD HERE.
"Science-backed" is easy to put on a sales page. Actually building an education around scientific evidence is harder.
THE INFORMATION
450+ SCIENTIFIC AND PROFESSIONAL CITATIONS
The SHHE Program™ curriculum was developed with scientific accuracy, evidence quality, professional scope, and practical application in mind, with more than 450 scientific and professional citations supporting the education throughout the program.
THE REVIEW
INDEPENDENT REVIEW BY COSMETIC CHEMIST AVA PERKINS
Ava originally reviewed the entire SHHE Program™ curriculum in 2024 and returned to review key scientific content developed for the expanded program in 2026.
THE VISUAL EDUCATION
NO GENERATIVE-AI "SCIENTIFIC" IMAGERY
When a visual is being used to teach hair structure, scalp biology, anatomy, biological processes, or product science, accuracy matters. The SHHE Program™ educational visuals are designed to accurately represent the concepts being taught.
THE REVIEWER
AVA PERKINS
Cosmetic Chemist & Science Communicator
B.S. Cosmetic Science and Formulation Design | PhD Candidate in Biomembrane Sciences
Ava Perkins is a Cosmetic Chemist and Science Communicator with experience across cosmetic formulation, research and development, technical marketing, and ingredient science. She has formulated more than 50 products across haircare, skincare, cosmetics, and other personal care categories.
Ava originally reviewed the entire SHHE Program™ curriculum in 2024 and returned to review key scientific content developed for the expanded program in 2026, including the updated OTC Haircare and Scalpcare Ingredients module, select chemistry-focused educational graphics, and a downloadable ingredient resource.
Evidence-based education should be more than a claim. The SHHE Program™ was researched and developed by a former Research Scientist, with key scientific content independently reviewed by a Cosmetic Chemist.
ADVANCED HAIR & SCALP EDUCATION FOR BEAUTY PROFESSIONALS
The SHHE Program™ was created for hairstylists, cosmetologists, trichologists, head spa professionals, salon owners, beauty educators, sales reps, content creators, and other professionals who want advanced education in hair science, scalp health, cosmetic products, ingredients, and evidence-based product recommendations.
HAIRSTYLISTS & COSMETOLOGISTS
Go beyond learning how to perform hair services and understand the products you recommend. Build deeper knowledge of haircare science, ingredients, formulations, and product evaluation to strengthen your recommendations, deliver better results, and stand out in your field.
TRICHOLOGISTS & HAIR LOSS PROFESSIONALS
This program expands a trichologist's expertise beyond hair loss, providing a stronger scientific foundation for understanding scalp biology, products, ingredients, client education, professional scope, and referral.
HEAD SPA PROFESSIONALS
Build on your hands-on scalp expertise with a stronger scientific understanding of scalp biology, common scalp concerns, ingredients, product selection, client education, professional scope, and when referral may be appropriate.
SALON OWNERS & EDUCATORS
Use deeper haircare science to expand what your salon or educational business can offer. Add paid hair and scalp consultation services, elevate product recommendations and retail opportunities, strengthen team or student knowledge, and bring more science-backed education into your professional environment while creating new opportunities for revenue and growth.
BEAUTY EDUCATORS & CONTENT CREATORS
Create more responsible, scientifically grounded education by learning to evaluate haircare claims, cut through misinformation, and translate complex science into accurate, empowering content.
HAIRCARE BRAND OWNERS & FORMULATORS
Build on your existing formulation or product expertise with a deeper understanding of hair and scalp biology, ingredients, product performance, scientific evidence, marketing claims, and science communication to bring a more holistic perspective to the products you create and how their science is communicated to consumers.
PROFESSIONALS AROUND THE WORLD ARE CHANGING THE WAY THEY THINK ABOUT HAIRCARE.
The SHHE Program™ has brought together professionals from different backgrounds, specialties, experience levels, and parts of the world around one shared goal: to raise the standard of haircare education through science, reduce misinformation, and help consumers make more informed decisions about their hair and scalp.
120+ and counting since early 2025!
BUT DON'T TAKE MY WORD FOR IT...
Hear what graduates have to say:
"I WILL NEVER LOOK AT PRODUCTS THE SAME WAY AGAIN"
★★★★★
"I learned a lot and truly loved the course as a whole. However, I believe my biggest takeaway was realizing that a routine doesn't need to be complex or filled with many products, instead, it can and should be simple, but intentional and highly effective. I will never look at products the same way again, and all the knowledge I gained was extremely valuable to me."
CAMILA R.
DM Certified Scalp Health and Haircare Expert
“As a hairstylist for the last 10 years this has helped me be able to make decisions on products and treatments based on ingredients rather than marketing or the newest craze.”
Kelly C.
Hairstylist, Hair Loss Practitioner, and DM Certified Scalp Health and Haircare Expert
“I now feel well-equipped to confidently educate my clients and audience on scalp health and haircare. The program gave me the scientific knowledge and practical tools I needed to explain scalp conditions, product ingredients, and treatment choices with clarity and credibility. The real-life case studies and detailed modules gave me the confidence to apply what I learned directly in my salon and when creating product solutions for my brand.”
Shaikha A.
Haircare Company Founder and DM Certified Scalp Health and Haircare Expert
“It really breaks down in detail everything I never learned in cosmetology school in regards to scalp and hair health and concerns. I was REALLY struggling with knowing which products to choose for each client. Now I’m really clear on which products are for what and how and when to suggest them.”
Shaina C.
Hairstylist, Associate Trichologist, and DM Certified Scalp Health and Haircare Expert
“I recently had one client who was overjoyed with her scalp, saying it has been a long time since her scalp has feel so good and different. That reaction meant so much to me, and it confirmed that the knowledge I gained from the training was not just theory, it was truly making a difference.”
Rosemarie W.
DM Certified Scalp Health and Haircare Expert
EVERYTHING INCLUDED WITH YOUR ENROLLMENT
THE INVESTMENT
$1,497 USD
Eligible customers may have access to financing or flexible payment options through Affirm (U.S. only), PayPal, Shop, Apple Pay, Google Pay, and Amazon Pay. Financing eligibility, terms, interest rates, and approval are determined by the individual payment provider.
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12-module comprehensive certification curriculum
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Self-paced video education
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420+ page digital textbook
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450+ scientific & professional citations
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Downloadable worksheets + educational resources
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Knowledge checks & quizzes
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Comprehensive Case Study Assignment
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Final Examination
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Professional certification upon successful completion
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DM Certified Scalp Health and Haircare Expert designation
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Lifetime access to the program curriculum, resources, & future content updates
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Eligibility for applicable graduate opportunities & affiliate commission
Frequently Asked Questions
STILL WONDERING IF THIS IS RIGHT FOR YOU?
Choosing advanced professional education is an investment, and I want you to feel confident that the program aligns with what you want to do with your career. If you’ve read through the program and still have questions about whether the SHHE Program™ fits your background or professional goals, let’s talk.
THE INDUSTRY DOESN'T NEED MORE PEOPLE REPEATING (INCORRECT) ONLINE HAIRCARE TRENDS...
It needs more professionals speaking the truth!
Your clients already have access to thousands of product recommendations. They have TikTok, Google, ChatGPT, influencers, and brands telling them exactly why the newest product, ingredient, or method is the thing they’ve been missing.
What they need from you is something different: a professional who can look beyond the marketing, who understands the hair, the scalp, and the products, who knows how to question a claim, and can explain the why behind a recommendation.
THAT'S the professional the SHHE Program™ will help you become.
